The Real Crisis Facing Nigerian Media Isn’t Digital, It’s the Market

For more than a decade, the prescription for the media industry’s survival has sounded remarkably consistent: go digital. Publishers have been told to innovate or die. Build digital-first newsrooms. Invest in video. Launch podcasts. Create newsletters. Diversify revenue. Understand audiences better. Develop memberships. Host events. Build products instead of merely publishing stories. And now, emb